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kane · 02-25-2011, 04:10 AM

Much of this has to do with the fact that they are increasing ticket prices.

In 2010 there were around 9% fewer tickets sold than in 2006. The average ticket price in 2006 was $6.55 while in 2010 it was $7.89.

To me, this is the telling stat. In 2000 the average ticket price was $5.39. There were 478 movies released in theaters that year and they sold 9% more tickets than in 2010.

So in just 10 years they have had to increase the number of movies produced each year by about 9% (it works out to about 1 extra movie released each weekend) just to tread water and they are still selling less tickets. If they didn't raise the ticket prices they wouldn't be making the money they are making.

While I don't think they are in danger of going anywhere anytime soon, to me having to spend more and produce more just to sell the same amount or less is not a good sign.

02-25-2011, 04:10 AM
kane Too lazy to set a custom title Join Date: Aug 2001 Location: portland, OR Posts: 20,684	Much of this has to do with the fact that they are increasing ticket prices. In 2010 there were around 9% fewer tickets sold than in 2006. The average ticket price in 2006 was $6.55 while in 2010 it was $7.89. To me, this is the telling stat. In 2000 the average ticket price was $5.39. There were 478 movies released in theaters that year and they sold 9% more tickets than in 2010. So in just 10 years they have had to increase the number of movies produced each year by about 9% (it works out to about 1 extra movie released each weekend) just to tread water and they are still selling less tickets. If they didn't raise the ticket prices they wouldn't be making the money they are making. While I don't think they are in danger of going anywhere anytime soon, to me having to spend more and produce more just to sell the same amount or less is not a good sign.