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Combating Piracy
Theatre chains like AMC are switching to all digital projectors. Prevents film from being lost in transit or employee borrowing the film to make copies. Within a couple of years, film won't exist at all, which will hurt small town independents.
Also the 3D & IMAX are harder to pirate & watching them is a better experience.
Also to keep profits up, AMC is putting bars into all their theatres. As they build new theatres, there will be the general audience side and the over 21 side. Also have some screens as Fork & Screen where you can eat and drink while watching the movie. Have to be 21 or with a parent, cuts down the noisy teenagers. Also have screens called Cinema Suites, besides food & drinks, you sit in a leather recliner. Cinema Suites are about $20 per person plus movie ticket. Don't know about F&S, but Cinema Suites is reserved seating and there are about 50 seats per screen.
Eating & drinking has been around for years at a few theatres, mostly independents, but AMC, Regal and the others are going full tilt to sell liquor. I got a martini at the theatre, they charged me for vodka & the vermouth. Nobody charges for vermouth.
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