Actually look at the stats.
Over the last 5 years the US market growth has crawled. Which can be accounted for in ticket prices. The increase is down to Internetional sales. Did the real marketing men realise that Non US was the place to grow?
If so where and how was that growth achieved?
You see Damian real marketing isn't as simple as you can grasp. But nice try.
Some stats on worldwide attendance.
http://www.nationmaster.com/graph/me...ema-attendance
http://screenville.blogspot.com/2009...a-stats-3.html