Thread: Google Penalizes Overstock for Search Tactics
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Old 02-27-2011, 08:18 PM  
Jdoughs
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Originally Posted by FreeHugeMovies View Post
Quote:
In Overstock's case, the retailer offered discounts of 10% on some merchandise to students and faculty. In exchange, it asked college and university websites to embed links for certain keywords like "bunk beds" or "gift baskets" to Overstock product pages.
Nicely done..until they got caught
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