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I think that to establish who is guilty, the judge needs to think about what the accused company knew. It's like the product was sold to a criminal. Did the company know that they were selling to a criminal? Maybe yes or maybe no. The SEO company provides search optimization texts about golf clubs. Did the SEO company know that the golf clubs were counterfeit? Maybe yes or maybe no. Perhaps the counterfeit is obvious, because even the domain name suggests imitations or copies or products - CopyCatClubs.com. Copying physical products and golf clubs could be like plagiarizing texts and then someone might demand something written in your words or tools made with your own hands.
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