Petrochemical costs related to food; fertilizer, farm fuel, cold storage, transportation and other oil related costs are one factor in the food cost rise.

Speculation run amok in the commodities markets is a greater factor.

Inflation and rising costs for life's necessities is just a hidden "tax" and it hits the poor and the working classes the worst. These people may not be the majority of your customers but they are a significant minority.

Faced with the dilemma of buying food or porn ? what choice do you think they will make?