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After 15 years, I have had one simple rule.
.com is king
.net and .org are great alternatives if the .com is taken.
There is a very good reason why GoDaddy regularly has $1.99 .info domains and .biz makes companies look dodgy which is the exact opposite of the intention of that TLD.
.com is king until domains become a thing of the past.
sidenote: .com.au , .co.uk and .co.nz are great for regional work!
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