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Old 03-20-2011, 07:05 PM  
The Porn Nerd
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For the "record" - whatever that is - let me state publicly that I think CCBill is a fine company and I am very happy they are in this business, still IN business, and that they provide such a fine service.

No "but"s or "having said that"s. I mean it. Thank you CCBill.

Percentage of form hits to form submissions to form approvals (or form denials) is "the whole ballgame", in the end. BV or anyone else can cite this reason or that reason why odd sales patterns occur for some but clearly not for all, or at least not for all at the same time. But putting aside for the moment what, exactly, constitutes a 'denial', a form 'hit' and a form 'submission' - yes, I know the definitions of those words but what are the various CC processers definitions? - looking at your form hits will give you a clearer idea of what's going on. Why? Because form submissions - submitting the credit card info to the bank - IS the whole ballgame.

If I see a ton of denials or hits to the join form but no submissions or retries or whatever, I can usually surmise what needs to be tweaked to improve those numbers. But when I see form hit percentages dance like Lady Gaga on crack I do have to wonder.

NOT saying someone - in this case, CCBill - is "fucking" with me (or with anyone). Rather, I'm saying there are all kinds of "forces" that must be considered and dealt with but most importantly understood so someone like myself (the 'small' business owner) can do what so many on here insist we all do every damn day: adapt or die.

</rant>
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