While there's been a lot of crying (at least publicly to cover private digital landgrabs) about Tubes and how evil they are, people in online publishing might be turning a blind eye to one of the biggest GOLDMINES opening up in this stage of the Internet's evolution--the GAMIFICATION of online media.
Read more about it here:
http://www.guardian.co.uk/technology...eth-priebatsch
It's all about keeping the user's attention longer, better, and with higher ROI
Quote:
|
Videogame designers, the logic goes, have become the modern world?s leading experts on how to keep users excited, engaged and committed: the success of the games industry proves that, whatever your personal opinion of Grand Theft Auto or World of Warcraft. . . . Three billion person-hours a week are spent gaming. Couldn?t some of that energy be productively harnessed?
|