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Old 03-21-2011, 05:10 PM  
$5 submissions
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Originally Posted by kristin View Post
I'm a Groupon'er, heavily.

I don't think it's worth $25 billion though. I have a theory that sites like Groupon are going to hinder brand loyalty and mess with pricing structures and businesses and consumers haven't yet seen this. Give it a little bit longer and when businesses aren't retaining because the person is jumping onto the next pedicure coupon place - they will start to notice that the 30-50% cut they gave Groupon might not have been worth it.
Your theory might be right. Groupon is a PARASITIC brand. People's loyalty grows to IT not the actual brand they are consuming for a particular deal.
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