Quote:
Originally Posted by $5 submissions
Your theory might be right. Groupon is a PARASITIC brand. People's loyalty grows to IT not the actual brand they are consuming for a particular deal.
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Maybe but it probably has little effect on businesses on a whole, especially on already established brands. If someone finds something new via Groupon and they like it there's a good chance they'll become a repeat customer and refer others via word of mouth. A lot of buying patterns support the concept that people are creatures of habit. I don't think Groupon will change human behavior on a large scale, it's merely a new advertising medium that happens to be a new viral fad.
