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Old 03-22-2011, 04:31 AM  
Paul Markham
Too old to care
 
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Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by harvey View Post
Plus, Paul might ignore everything about marketing and it's kinda funny seeing him trying to pose as a marketing genius (ooooh those "magic links"!). However, when it comes to content, he is a person I respect a lot. I've bought a few thousands in content from him across the years, and I made 20-30 times ROI off that content. He KNEW his stuff, and now his content might look dated (plus no vids, plus a tech gap), but I'm pretty sure he's still able to shoot great teen content. Thus, I understand his perception will always be around content, it's his business, what he loves, and he has lots of experience on it, much more than you and me combined.

Anyway, what I mean is that I don't know if there's some kind of personal history between you both, but it's getting boring. You could have easily said what you said while being informative and avoiding the attacks and name calling. Just my
Online marketing is ultimately a race to see who can give away the most free content. If that content and tour doesn't hit the viewer with AIDA (Attention, Interest, Desire, Action) it fails. It's not a race to see who can give away the most, it's a race to see who can sell the most. And to do that a gallery, clip or tour rises or falls on the content.

Getting the correct wording, colors, layout, etc. Is the easy part. Getting the content right is very tough. It has to be because so much is the same and poor. No matter how good the marketing is, with a repeat buy product the product is always the best marketing tool ever. Look at products you throw every week into your shopping trolley, are they the ones that you buy every week because a marketing man tells you they're the best. Or the ones you like the best?

You might buy a car, washing machine, house because some good marketing. You don't buy bake beans because of it.

Online porn has escalated marketing and degraded the product. It won't work for a repeat buy product. Even after the guy has signed up, if the sites not good enough he won't stay. He won't come back and he will be harder to sell to next time.

That's the best marketing advice you'll ever get.

As for my content being dated. That content was selling non exclusive for $3,000 a SOLO GIRL SET non exclusive. Not $400 for an exclusive set and video. If a sponsor hed told e to shoot something different and paid the right money, we would of shot what he wanted.

As it was they offered peanuts and I told them no thank you and shot dated content that made the most money for us.

Yes we do have vids, never went HD because it wasn't worth it in our opinion. Vids were a bonus. They only made $400 to to $1,000 per solo video. Didn't see them making more going HD. We do have HD on the stores and they don't make more money. Go figure.
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