Quote:
Originally Posted by DamianJ
Paul, what do you think about gamification of porn?
If you want to discuss how shit you think I am at everything, start a thread called I THINK DAMIAN IS SHIT AT EVERYTHING and post there.
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I will right after you do.
As for the gamification of porn I'm honest enough to say I don't know what that means. My first reply was about the multi player games online and how games had adapted and used the elements of the Internet that aren't available offline. They moved with the times, online porn hasn't. Except in giving it away.
Multi user porn scenes are easy to think up and I've already done it. But everyone shot me down without saying why. It does seem from the notices I get on Ynot and Xbiz emails that more and more are going this route.
Your problem and a lot of others is they don't really understand marketing porn. So here it is.
Porn is fundamentally a repeat buy product. Most men are interested in it but few buy. Even the top selling mags would dream about selling a million copies world wide. In America with 100 million males that's 1%. So why did they sell a million, or half or what ever, month after month after month?
It was the same guys buying. Mayfair, Playboy, Barely Legal etc. Sold to the same men month after month after month. Some men floated between mags, one month this the next month another, but they kept buying. The same applied to video. A video distributor would not take a single title from a new producer. He wanted 3-5 titles and to know there would be no problem getting more. The first title was launched with a lot of marketing to the shops, if it sold they bought the next, and so on. Repeat and rinse.
That's why Private, Wicked, Evil Angel and others became great sellers. The consumers knew it was going to be a good product and bought it month after month. Sometime different titles, but usually a month a select few publishers who they trusted.
The whole porn business was built on delivering an acceptable to great product the repeat sold. Because they knew their customer base was small and once disappointed would become wary and move on eventually. To another better brand.
The same applies to all repeat buy products, baked beans, soap, coffee and everything else we buy weekly or monthly.
Online porn thought it could do it differently. And believed delivering a poor product and even a crap product or straight conning the customer was a far better route. So long as they could keep throwing new traffic at it. Which in itself is an admission of failure. If you need new customers to replace old ones, you've failed with the old ones.
For 12-13 years it worked. New customers kept coming online and even if ratios were getting poorer and poorer it didn't matter. New sites were also coming online so customers had more to choose from. And more free content was put up to entice them.
In a post a little while back you pointed to a link that showed online had grown by over 400%. You failed to notice that the core market, the US, had only doubled in 10 years. If you're hoping new customers in Africa, Asia, China will replaced the pissed off customers in the US you're clutching at straws.
Ultimately selling a repeat buy product comes down to one thing. The product. All the marketing in the world isn't going to sell bad product month after month after month.
Now Tubes are the main competitor for traffic sites need to be far better than places to give away the same product that's on every tube site for free, except in a low res. For a very few it can be the product. Most can't afford to change. That for them is a bonus, because if everyone does the same the field becomes level again.
And marketing clearly isn't rocket science as so many seem to be able to do it and make it all a level field again. With a few a little higher than others.
Yes there are some sites with kick ass content and the number of affiliates sending them traffic proves they work. Because they aren't cloned over and over again.
In the long run nothing will save 95% of those in online porn. The 5% won't be making the money the big guys used to make. Hopefully enough to retire like I have. Most will be looking for a new job.