Quote:
Originally Posted by DVTimes
with all due respect paul, by you saying that shows you do not understand porn at all.
for years people have subscribed to porn mags they get each month.
one of the things with porn films is people collect them. many firms such as ben dover have found if a customer likes your film, they go out and buy all of them and will be happy to weight to get the latest one.
people love to collect films.
its not about instant want. for that they go to tuibe sites.
this is about a customer wanting your product and making your product worth somthing.
1 customer of this method could easily be worth say 20 customers who join a pay site. why? well chances are those 20 will stay a month then leave.
that 1 customer may become a customer for years, not to mention ordering the back orders.
its about standing up and saying my prduct is good, its great, its worth somthing.
To be honest over the years most sites seem to have been bullied by affiliates to just give the content away, sell it for $1 trials. Basicly de-value the site.
In the uk a certain french beer was not doing well. The solution, make it expensive and add value to it. It now sells much more.
Its about making your brand value.
To be honest with my sdurfer hat on, i look at the web and think sod it, all your content in free all over. i look on a tube for a bit then i am happy. i do not look and think wow thats great i must join the site. i do not even think about it. why?
well tube sites not only give your films away free. they do it in a way it looks rubbish. the tube sites are full of adds, pop up, looks yuck.
Think this way. If you sell a brand of purfume, do you want some twit on a market stall giving ouyt free samples, and your garage selling it. No. you want the top shops to sell it. you also do not want them to sell it cheap. in fact you may want them to sell it more than you competitor. and you realy do not want them selling 2 for one or half price offer. you want it to be of value.
and so too with your content.
any burk can promote your site on any old free host. suure you may think great they can get loads of hits. but if the surfer sees it looking rubish, it makes your brand look rubbish.
for too long websites have been like bmw's but noit selling like bmw's, but instead like scrap car firms.
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Don't get me wrong. Mail order porn can and does make a fortune.
www.astral-blue.com is proof of that. Plus as I said there are already companies in the market doing it.
You have 2 hurdles to cross, one is legal. It's illegal to send porn by mail order in the UK and as has been pointed out in some places in the States. You run a risk, maybe operating from a safe haven will protect you.
It will add the problem of the time people will wait. Don't listen to the "impulse" buy clowns. Selling a repeat sale product on impulse shows how little they know about marketing porn. The only impulse is which one to buy this month. Online porn impulse buying went out about 2000. We now rely on seasoned buyers for the main part of our income. Just like all porn markets.
And for that it needs to be quality. And sadly there's little of that around. Forget about putting your, mine or 95% of online
only porn onto Blue Ray and think it will sell to seasoned buyers, your core market. It won't, because it's simply not good enough. What ever you try to sell needs to worth buying again and again and again.
Retention times on Internet paysites show it's not. Otherwise you'll be forever looking to replace impulse buy customers with new impulse buy customers. Impulse buyers are apt at losing the impulse very fast and not getting it again for a while.
Porn websites aren't anything like BMW. More like Trotters 3 wheeler.
Then there's budgets. Do you have enough to set this up? It will need an office where you won't be getting a bang on the door. Stock that covers a number of titles or are you going to buy one of each and dupe them? That will need a license or you'll be pirating.