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If you have a sponsor that has been converting very well you have two choices.
1. Keep quiet about it and enjoy it as long as it lasts.
2. Broadcast about it and hope people click your referral link and sign up under you so you can earn from their success also.
Sometimes of course, you do choice 1 until ratios start deteriorating more rapidly and then do step 2 which is my guess here.
It is a decent enough strategy but not without risk as more people promoting a site, more saturated it gets and therefore more difficult to find new customers.
As affiliates of most of the major sites already know.
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