As part of Google's ever evolving "social mining" direction, Google's now integrating READER feeds into SERPS.
Here's just one blog post describing this development:
http://blog.arhg.net/2011/03/google-...ader-into.html
Quote:
Wouldn't it make sense for Google to remind you that something's already caught your interest? After all, Google already personalises results on that basis.
I noticed today that Google's started to do just that. Google Reader subscriptions are standing out in the SERPs and we can theorise that subscriptions therefore influence personalised results. This little gui tweak may also incease the CTR on these links.
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Check the link above to see the illustration