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They basicly (very basicly) copy each other to get a LOT of content. From there once G gives you love (TOUGH) then all you need is adsence or doubleclick ect. And feed the masses all the same pablum when they search for "pain in ankle" ect.
That is indeed where I see money made but those guys have long fought for those se spots and it wont be easy to join them in those areas. (medical, how to) But there are a lot of areas of course.
They are decent sites too which is why G gives them love. So it is a big league game for those kinds of spots.
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