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Damian's expertise marketing doesn't even start to understand the fundamentals of selling a repeat selling product to a repeat buying customer.
Maybe he thinks that selling crap sites to customers for 10 years + hasn't had an effect on those customers.
Maybe he thinks there are still millions of new customers coming to buy every day.
Repeat buying customers learn, maybe not the first time, but definitely after the 3rd or 4th time. That tours are often misleading. They grow more skeptical every time they sign up to a site that doesn't deliver.
They look at the content on the free sites and that's the first thing that interest them. If they aren't interested they move onto the next piece of free content. That's where traffic starts to flow.
Then when they land on a site the whole deal relies today on the content, the surfers not interested in glowing words, he's been fooled before by them. Is it any better than the last site he joined, is the site giving enough out to install confidence in his decision.
And then retention has tons to do with ratios.
Retention is a large part of everyones income, it generates the income to get better content, to get better affiliates to send better traffic and that better content resutls in better ratios.
Damian lives in the past, it's 2011 and the surfer is far wiser, far pickier and has far more options today. Stop marketing like it's 1998.
Damian's idea of generating enough traffic to get 0.01% to join is so old hat and not working today. As can clearly be seen by Tubes, tons and tons of traffic and shit ratios. LOL
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