Quote:
Originally Posted by Cherry7
I am sure quality helps to build a site...but Paul has failed to answer how it can build ratios.
The main problem being only examples can be seen on the tour and the higher the quality the lower the quantity.
The punter is tempted by the 10,000 videos rather than the 10...
Free porn may help the quality paysite in the long run, the audience that likes to see high bit rate HD erotic...
The main growth area is the popularity of HD TV, big screens and 1920 x 1080 and bitrates of 10,000 plus video...
Will the tubes be able to meet this demand for free ?
|
When selling a repeat buy product to a repeat buy customers confidence when buying is the most important thing.
Examples on a tour are good. But if the customer has been fooled before by a sample that showed a good but tiny bit of a few scenes and after spending his money he finds the content is not living up to his expectations. He becomes harder and harder to convince.
People bought a DVD brand they liked over and over again because they were confident it delivered what it promised. I bought Private, Ben Dover, Ed Powers and Buttman's videos because I knew it was good. I sometimes tried someone else's videos.
If they produced I added them to my list of favored sources.
Online is no different. Maybe a surfer sees a sample on a gallery or Tube, from a producer he has been pleased with and needs no more prodding. He knows the site updates, knows the content meets his needs and is happy to part with his money.
Or just hit's the site and says to himself "Fuck me this is good and not the normal type of porn." And whips out his CC.
We went another route. We decided to spend 50% approx and all our efforts on sending traffic to sites that surfers increasingly became disillusioned with. Look at your ratios to see the decline in ratios. Yes a lot of the new traffic could not spend. But a lot were just hard to persuade.
How many times do you need to be disappointed before you become hard to sell to?
The surfers who have abandoned paysites for Tubes clearly don't care enough about HD TV, big screens and 1920 x 1080 and bitrates of 10,000 plus video... or anything else to spend money. Tubes meet their needs far better than paysites and the sad part is paysites have done little to ADAPT.
Maybe that kind of adaptation is cheaper than shooting content that really grabs them by the balls and holds them.