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Old 03-29-2011, 08:06 PM  
2MuchMark
Videochat Solutions
 
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Join Date: Aug 2004
Location: Canada
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Looking for advice: How to sell TOKENS / CREDITS to customers?

We are getting ready to replace E-Wallet Funding system (where customers fund their accounts via credit card) with a TOKEN / CREDIT system whereby customers purchase Tokens or credits to spend with chat models, and I could use some help. What is the best way to SELL this idea to end users?

For example: We can set the value of the tokens to any amount. For example, 1 Token for $1.00. If a customer spends $100.00, he has 100 tokens. If he wants to chat with a model and the cost is 5 tokens per minute, he knows he can chat for 20 minutes. So far, so good.

When I compare this to other point systems such Zellers card holder points for example, a small purchase is worth thousands of points. Very soon you have 500,000 points and you "feel" like you have alot to trade, until you discover that a pack of gum costs 50,000 points.

Does anyone have any insight to the psychology of token spending? For some reason I am having a really hard time grasping how it should be sold. If a customer thinks he has 100,000 tokens, he feels rich, and "feels" like he can easily afford the chat he wants to buy. However wouldn't this feeling disappear when he sees that a chat costs 5,000 tokens per minute?

Any advice is appreciated!
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