|
As I have said in many other threads, people are still sitting on the same business model that existed when I started 15 years ago.
Tour, Subscribe, Content Area + Affiliate Programs which took off around 2000
The model is old, the surfers are disinterested and more savvy about how to get your content for free.
So what's the solution ? Entertain and engage the surfer , don't just throw a members area at them.
The reason why we made so much 15 - 10 years ago was that there were less sites and high demand. Filesharing hadn't really taken off, tubes weren't even dreamt about , even YouTube as we know it now is only 7 or 8 years old.
There is a huge amount of free content around, content doesn't sell like it used to because there is (a) so much of it cheap or free and (b) it's more readily available.
What's the solution ? Interactivity and engagement. Passive sites don't cut the mustard anymore.
|