Quote:
Originally Posted by Paul Markham
If customers like 3D they will not bother with fancy words.
So show them your product, produce something just for the tour to show the talent you have and how you show it in 3D.
Customers who're influenced by words stopped believing them in 2001, after being lied to for years. Porn's essentially a repeat buy product by a repeat buy customer. When content doesn't live up to the words, they're lies. And soon lies aren't believed.
It's 2011 and people still think 2001 marketing works.  |
Spoken like a content shooter who hasn't sold fuck all since the days when porn sold itself.
Content doesn't sell itself. Words do. Look at the success of flogs, mile long sales pages and the likes. Copywriting is becoming more and more refined with time. You can give the exact same content to 20 different marketers and one of them is going to sell it like hotcakes, while the next doesn't sell shit. These days you need to convince the buyer they're getting something special, something they haven't seen before, and something that no one else can offer them. Even if this is a complete load of utter shit. Good copy is more than just writing a headline however.
If you really think the general consumer market is immune to sales copy, explain to me why worthless berry powder pills still make up a multi-billion dollar industry. I'll admit, porn is a little different market than mainstream products, but the idea holds the same, and very very few adult content sites really drive a hard sales pitch on the tour. So many still rely on the content to sell itself. Fact of the matter is that porn just doesn't sell like it used to. the idea behind pitching a sale hasn't lost it's effectiveness in adult, the content itself has. If anything people should be looking more into creative sales pitches than ever before..
