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Old 04-01-2011, 03:06 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by Angry Jew Cat View Post
I repeat, content does not sell itself. This is why you're considered a dinosaur in the market. Not because you yourself are ancient, but because your entire view of whats going on is...

The text is what makes the sale these days, NOT the content. People have been buying snake oil and dreams for centuries, still do like crazy today, and will continue to for the foreseeable future. Why? Because it was sold "right"...

Take a look at adult dating sites for another prime example. Shouldn't everyone by now realize these are all a huge crock of shit? "Hot babes are waiting for you in your town. Signup now!" Sure they fucking are. It should be come sense that these hot babes are not actually there, but the emotional triggers have been played, and an effective call to action still has thousands upon thousands of idiots signing up every day.

Maybe if more pornslingers actually put some thought into their own copy people would be seeing some slightly better conversions...
Some still think it's 2001. No wonder sales are falling.

Like after telling the customer shit is gold the customer can still be fooled.

Dating sites will suffer the same and the con artist selling them will suffer. How long does it take is the only unknown.

The text promises, the content delivers.

With sales falling some still believe the fix is to carry on doing the same they've been doing for the last 10 years. You're the dinosaur. I'm the adapter.
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