As an affiliate, I'll probably push something with average conversions harder, if I like the product or the people behind it. I find my heart is not in pushing something, if the support is really bad or if the people behind it act badly or I find the product really unattractive.
As someone running a program, I'd be thrilled if there were more things I could do to have affiliates put my stuff first, but I think it has to mostly come down to math i.e. what converts for what traffic and does the dough show up on time without reminders.
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