Quote:
Originally Posted by Brujah
Was reading a few program owners talking about the lack of affiliate loyalty. What are some good reasons for an affiliate to remain loyal to a program, instead of going to whatever program works and converts best for his traffic?
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The program that pays you the most should be the one you are most loyal to. I'm not talking stupid promos, for example switching to a program because they paying more for the month of April and it causes you to make the most with them just for one month. But, the program you consistently make the most with.
People bounce around trying new sponsors out but eventually they find the 1 that they consistently do the best with. As long as the program pays you on time and you are fine with the way they conduct business, that is the program you should be loyal to. If their conversions tank, they miss payments, start doing shady things, etc. then why would affiliates stick with them and not start moving to someone else.
Why don't affiliates stay loyal? I would say in most cases the program needs to look in the mirror to find out. There is no reason for affiliates to just up and pull traffic just for the hell of it from a program that pays them the most and everything is going fine with them. While some bounce around from promo to promo to make more, those are not going to be you big affiliates that we are talking about. Almost all affiliates that make good sales wont chase promos.
Quote:
Originally Posted by Kelli58
I don't think it's about conversions at all. I think it's about respect and communication. Honestly affiliate program owners talk a good game, but when is the last time they were smart enough to hire someone to actually take care of their affiliates instead of just hiring an affiliate manager whose job it was to get new affiliates and maybe answer questions that were sent in? You have to reach out to your affiliates, grab a few of them and hold on to them like there is no tomorrow.
Program owners work so hard to get new affiliates, then what? Seriously the stupidest thing ever.
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It's about the "conversions" aka "money" 98% of the time. Someone isn't going to stay with a program that is nice to them but they make 50% less with them vs another program who isn't kissing their ass etc.