Tam

In order to get affiliate loyalty, in my 11 years doing this, you have got to do a lot of things and none of it is easy:
1) You have to offer him/her the very best support you can - listen to them, help them convert their traffic, answer them with respect and don't treat them with anything but respect, anything less is just insulting and no one likes that
2) They have to make money with you... in the past, I have had some of the most loyal people not be able to make money with me and if this is the case, I'll help them find a program/site that will.... you have to do this. When you have something that converts for them, they WILL come back to you, always.
3) PAY them and pay them on time and if it is late, find out why and fix it immediately.
4) Don't bullshit them, they aren't stupid and shouldn't be treated as such, so don't insult them by lying and bullshitting them.
5) Treat them how THEY want to be treated, if they want you to treat them with professional gloves, do it.... if they are fun loving, play with them..... you have to be able to adjust to each and every single personality and you have to do it on the fly, so pay attention to them, above anything else, pay attention.
6) If you make a mistake, OWN IT, don't try and turn the blame on them, let them know you are human and own any mistake you made and do it immediately. There are times I have taken blame that isn't mine to keep from blaming an affiliate.... not often, but I have done it.


You can call it a business relationship all you want, but without basic human relationships and skills, you aren't going to get any form of loyalty with them. You can say what you want to say, but if they don't like you, they aren't likely to go the extra mile for you. There is a relationship there whether you like it or not and if it is a bad one on any level, you can throw loyalty out the window.

Whatever is done, communication and trust is key.... in my opinion.

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