|
One thing I always do is provide content next to my pay forms. This keeps the user involved while entering their credit card number. Keep telling them why they are paying, what they get, why they are special.
All call to actions should all be descriptive: "I'm ready! Ship my product!" "Get instant access!" etc etc.
Also the majority of users dont care about 128bit SSSL/ 256 bit SSL etc. they just want to feel the form is "secure".
You want to continually remind them on a join form you are a "trusted" source.
|