Quote:
Originally Posted by alias
Gouge vs value would really depend on the desires of the product owner and how it is marketed.
Both work. Many people say to get more per sale like doc, but then u have others like pimproll doing 10.00 monthly to better target the customers purchasing on perceived value.
This is why some programs have multiple price points for the same product, the best point depending upon how you are marketing it.
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It's been many moons for me on this...
I once did the math on $10-$30 memberships with recurring. If I remember correctly, $10 vs $30. For every 10 sales it's like a $150 difference, meaning the $30 site could convert 1:1000 and the $10 site had to convert 1:250 to compete. So those $10 sites REALLY need to kick butt!
But it is true, it's all how you market it and what's being sold. If it doesn't have the value, you can't fake the retention.