Quote:
Originally Posted by alias
Gouge vs value would really depend on the desires of the product owner and how it is marketed.
Both work. Many people say to get more per sale like doc, but then u have others like pimproll doing 10.00 monthly to better target the customers purchasing on perceived value.
This is why some programs have multiple price points for the same product, the best point depending upon how you are marketing it.
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I think you are right on the money. What do you think of this scenario comparison?
Example: if you market something to a bunch of people who are very FAMILIAR with that item/service, you would quickly find yourself DEFENDING your rate (unless it already matches the prices of services/products already being marketed to that group)
However, if you market it to an UNFAMILIAR group, it can go either way--you can be ignored more or less OR people will be less likely to challenge your rate