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You could have 20,000 hits from the search engine from the 8th spot for "Porn" and make several hundred a month, or you could have 20,000 hits from 1st spots for terms like "big nipples", "black ass" and "milf blowjobs" and make several hundred a day.
On top of it depending on what terms and rank (1st,5th,6th,9th) it will also depend on what you're selling them, did you match up the paysite to the search terms? Is it a perfect match for what they are looking for or just a general match?
Tons of factors come into this.
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