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not a surprise, I've been discussing this issue with my clients FOR YEARS. In the end, I'll do whatever the client wants, but I always tell them about this so they can make an informed decision.
Contextual text ads, related content and curation >>>>>>>>>>>>>>>>>>> disrupting ads, pop-ups, scrolling ads and timed pop-ups. About these last ones, I doubt anyone ever clicked on those, they're extremely annoying, absolutely disrupting and a bad experience as a whole. But well, CPA companies charge on impressions so they couldn't care less about results for advertisers.
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This post is endorsed by CIA, KGB, MI6, the Mafia, Illuminati, Kim Jong Il, Worldwide Ninjas Association, Klingon Empire and lolcats. Don't mess around with it, just accept it and embrace the truth
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