Quote:
Originally Posted by KillerK
So, really you are saying, you had no affiliates worth a shit because you don't convert well. Otherwise affiliates would bring you a shitton of sales.
Also, the biggest affiliates do not need support. We know everything.
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No thats not at all what I said. Here's another way to look at it.
The cost per acquisition (CPA) from affiliate traffic is very high compared to the CPA of other forms of traffic.
To gather the attention of affiliates, a company has to offer large commissions, usually on rev share, create lots of tools, throw big parties at trade shows, etc etc. That's fine if you're a big company but if you're a small company that cost is significant. PPC and other forms of traffic simply makes more sense for us.