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above all of these 2 is usability
if my site have amazing quality but awkward for use it is no good
i always make sure my project have easy "flow" for use, design quality can even be shitty then
of course if my site have great upsell and i want people to leave to this then make it awkward navigation...
same with site i gear purely to adsense...
make promise of what they look to find, then no real good content so adsense ad have more information
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