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It's pretty normal with oversaturated and shaving programs... and you know what... you may even send 10.000 uniques and have 0 sign-ups witch such programs... with honest and not oversaturated ones you may count on 1-2 sometimes even more signups with 1000 uniques. But you say that you've just started promoting it, so, I would give it a try up to 10k uniques and then if no sales then try some other programs.
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