I do nothing but talk about it. The problem is so many think their future, what's left of it, is invested in what's not on the site. They will always shout me down. But I won't be quiet.
This industry spends approximately 50% of it's turn over on what's outside the site and 10% on what's on or inside the site. That's 50% spent on affiliates and making sure they're happy and 10% on making members happy.
Go figure why now both are unhappy.
Or to put it another way 50% on teaching surfers not to buy and 10% teaching them to buy, converting and retaining them.
The industry has mainly been shaped to accommodate the traffic model and very little to accommodate the revenue side.
And still when it's clearly wrong you get statements like this.
The amount of conversions, retention and returning members is the only thing that counts. Unless I've missed something the only thing that brings in money to this business is sign ups.
Maybe DateDoc throws traffic at sites that have tons of traffic and don't convert.
To sell a repeat buy product repeatedly, it has to be a good product. The buyers aren't the same mugs of 1998.