Thread: Lowering membership fee
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Old 04-28-2011, 06:42 AM  
DamianJ
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Join Date: Jul 2006
Location: A magical land
Posts: 15,808
1) Work out lifetime value of a member
2) Split test 3 price points
3) Wait 3 months
4) Calculate the price point that generates the most value over the lifetime of the customer
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