Quote:
Originally Posted by buildingfutures
Interesting method -- could you elaborate on point 1?
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The life time value of a customer is the total revenue you earn from him. So work out the price of the membership, then whatever else you do to extract money from him:
- members' area upsells
- phone services
- email newsletter and the real estate on there
- cancelled member upsells
- other products (cam, dating, pills) etc etc
Without this information, you're totally shooting in the dark.