View Single Post
Old 04-28-2011, 07:04 AM  
DamianJ
Too lazy to set a custom title
 
DamianJ's Avatar
 
Industry Role:
Join Date: Jul 2006
Location: A magical land
Posts: 15,808
Quote:
Originally Posted by buildingfutures View Post
Interesting method -- could you elaborate on point 1?
The life time value of a customer is the total revenue you earn from him. So work out the price of the membership, then whatever else you do to extract money from him:

- members' area upsells
- phone services
- email newsletter and the real estate on there
- cancelled member upsells
- other products (cam, dating, pills) etc etc

Without this information, you're totally shooting in the dark.
DamianJ is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote