Quote:
Originally Posted by bm bradley
have a 'lifetime of a customer' that is 3 months is bad news  |
True enough, but in terms of a pricing experiment, if you cannot see the indications after 3 months as to which price point out of 9.99, 19.99 and 29.99 is gonna generate you the most cash, then something is wrong.
Obviously 5 years data would be much better, but I assumed the OP wanted a quick solution! I would put 3 months as the strict minimum this sort of split testing should be run.