Thread: Lowering membership fee
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Old 04-28-2011, 08:04 AM  
Sid70
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Join Date: Dec 2002
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Posts: 16,413
Quote:
Originally Posted by DamianJ View Post
1) Work out lifetime value of a member
2) Split test 3 price points
3) Wait 3 months
4) Calculate the price point that generates the most value over the lifetime of the customer
Simple math tells the truth, eh?
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