|
Raising our prices has had no visible effect on sales....
The problem is the method of selling, eg $30 for the first month when the client downloads all the material, why pay another $30 next month when the updates will only be a tiny fraction of the initial material ?
Most clients will buy the cheapest trail option then cancel ASAP.
We have found by dropping the recurring charge and offering cheap longer memberships (reflecting the number of films over the year) a lot of punters will choose the more expensive but longer membership.
It pays to be as honest as possible to make your clients your friends as I think Damian said.
|