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I think this is a worthwhile discussion to have. The real substance is going to be in testing different solutions; something we invite all of our partners to do and something we are almost obsessive in doing ourselves. The fantastic thing about chat technologies is the layers in which we are able to test. Unlike a static solution, a clone or an email rescue (when you have contact info to email to), with chat we are able to receive real and immediate feedback from the customer which can be used to hone the messaging and incentive to the abandoning visitors' concerns, not to mention handle all the technical aspect and additional increase in revenue.
But in addressing specific concerns:
1. Are visitors trained? Will I order if I don't find any incentive? Maybe, maybe not. This is no doubt true to with any pay adult site's visitors – some will come back and buy regardless, some we are saving, some there don't even own a credit card. We have business rules that can be added to address any and all of these concerns for a client.
The great thing about chat technologies is the ability to react to immediate concerns. Last month alone with just one of our client sites we recovered 328 sales with people asking about how the charge would show up on their credit card. This type of customer will most likely not put their credit card down without having this information.
While most of our partners address this in the order page people still had the concern, and incentive or not we were able to reassure them that the charge will not be obvious. This is just one example, there are many more that prove the effectiveness of the technology.
2. The bounty you are talking about is not unreasonable considering the work we put into the chat from the get-go, as well as the ongoing maintenance. Ignoring the cost of the graphics and integration, we staff scriptwriters and audit teams who are tasked with optimizing individual campaigns as well as vertical wide performance. We also have a full tech team optimizing display rates and speeds, visitor rules and browser behavior. I would wager that we are very close to the cost that the hardest working publishers put into their effort on a per-sale basis. We do work with each customer though to ensure that the program revenue model works for all involved.
All this said, we are a tool that increases sales, assists in valuable information and always evolving our technology to offer new solutions and a better mouse trap. If we make sense for what you are doing then you should use us. We master in exit-technology, and any half measure that gives you a fraction of results but might be much cheaper or free, is certainly something to consider but YOU GET WHAT YOU PAY FOR.
We have had clients move to testing other solutions and when it comes to support, technology, customization and results we have most customers come back and continue using our solutions.
Everyone's business is a little different but laying out the cost-benefit analysis of a chat technology versus any other system or method should be part of your internal discussions. But after 6 years in business, thousands of sites launched, I am confident that we are the best solution out there and am always willing to prove it.
I invite any and all to contact me direct and ask if we can accommodate any of your requests, challenges or needs and yes there is a FREE test available for new clients wanting a no risk option.
Please email if i am not available on ICQ and away from GFY.
Best
Rick
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