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Old 05-10-2011, 09:05 AM  
Sly
Let's do some business!
 
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Join Date: Sep 2004
Location: Austin, TX
Posts: 31,326
Do you have a presence on your site? Do people know you and trust you? If so, I would use that as leverage. Maybe instead of offering standard advertisements, that people see everywhere, you "build" a campaign around a product.

For example, let's say that 30% of your traffic would really benefit from ABC Service. Create a section of your site dedicated to ABC Service, talking about the offering, telling people what it does, how you use it, etc. Then you link to your dedicated section. That isn't just an ad, that's part of you and your site.

Many years ago I ran a free wallpaper site and could not figure out how to monetize it. So I found products and services that tied in with wallpaper, themes, stuff like that and integrated the products/services into my site. It worked out pretty well I think.
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