Quote:
Originally Posted by buildingfutures
I've got a good mailing campaign in my head, which I think will work very well.
I don't see a good reason to send the few hundred premiums an email when you're sending it to thousands of non-premiums so I'm just gonna go for the non-premiums only.
Thanks guys
|
IMHO, you need to segment your mailing and the way you think about it:
a) acquisition
b) non VIP
c) VIP
d) ex VIP
They all could/should be emailed. However, all 4 segments need a very different creative approach.
They need different copy, different ads, different calls to action.