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The word is 'idol' and I look at the whole show as a marketing competition. Scotty has the 'idol' thing perfectly. He has played his audience rather well. He has that cross around his neck on display the whole time. He won't sing anything too 'naughty' but yet will smolder into the camera at just the right moments to make those 13 year old girls cream. I can totally see his face in Teen Bop or whatever those magazines are called now.
He is the most marketable and he will do a duet and probably a tour with Lauren and they will produce 'are they an item' fake stories and market them both with skill.
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