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In my experience, albeit in the non adult world, conversions from twitter are hard to come by. It's a great tool for getting people interested in a product and generating interest, but it's hard to track sales based on it. If you're using it to generate marketing buzz about a site or product I would think you could be very successful, but in my opinion you're best off viewing twitter as an introduction to your customer base rather than as a means to generate immediate revenue.
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