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Originally Posted by DamianJ
True dat. He paid you. (allegedly).
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Someone paid me.
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DamianJ It's a shame when people revert to name calling.
Take someone's point, explain why they are wrong, prove this assumption, end of post.
No need to act like kids and call each other names.
It makes it look like you don't have an actual point to make. Or lack the intellectual capacity to do so without acting like a 12 year old.
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It shows a lack of ability to counter the debate.
I think this post shows the level of marketing skill of many.
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PS: Sme "marketing" that will surely (not) impress Paulie:
Changing your Join buttons from red to orange, because market research shows orange is better for Join buttons
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Yes changing the colour of the button, will make ratios go from 1-1,000 to 1-999. There are far far better ways to make a surfer into a customer. Offer something that's not on 1,000 other sites, offer something that's clearly better than the norm and clearly show the customer what he's getting.
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Changing your link structure so surfers are pointed to the Join page
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Redirecting people, to a join page, who want to see more before making a decision can lose sales. This isn't marketing it's selling. Bad salesmen lose a sale by closing too soon.
http://www.erosexotica.com/index1.html I want to see samples before spending, why are you hiding them from me?
Did showing samples lose sales?
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A-B testing every design change, from colors to thumbnail placements, to "hot spots" on pages, to....on and on.
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Did it while we were working, good advice and when you find the one that works best, be careful. Further testing can lose sales as well as gain some. Not all tests are going to improve sales. Continually changing is dangerous.
There are far far better ways to convert surfers into customers.
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Email marketing your former members
Having Newsletters to keep your current (and ex) members notified of any cool changes
Writing and re-writing ad text....
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If the members liked what they saw before, this works well. If they didn't you're just a pain in the ass. Double edged sword.
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Of course we market, silly Paul!
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Your marketing is aimed at one off sales. Selling porn is about selling to the same customers over and over again. Be it from the same supplier or the same mode of delivery.
A satisfied customer is easy to sell to. A dissatisfied customer is hard to sell to.
Marketing a one off sale is very different from marketing a product based on repeat sales.