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Originally Posted by Paul Markham
1. Porn buyers are a small % of people, mostly males. They repeat buy which is why porn producers have always produced new editions. Video, magazines or online content to keep the buyer buying.
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Most people repeat buy things they like.... movies, games, music, magazines, porn, and the list goes on and on.
Quote:
Originally Posted by Paul Markham
2. Selling a repeat buy product to a repeat buy customer is very different from selling a 1 off product. For instance, selling biscuits need different marketing to selling a washing machine. One is a product that is bought week after week, the other once every 5-10 years.
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Or we could say the difference is one rebills and one collects the money up front.
Quote:
Originally Posted by Paul Markham
3. Loyalty to the product, brand or method of delivery to a product or supplier is paramount. If we try a packet of biscuits and don't like them, we don't buy them again. If we buy them from a supplier and find out they're always bad we change suppliers.
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So business?
Quote:
Originally Posted by Paul Markham
4. Conning, misleading or disappointing a repeat buy customer leads to him being more and more wary. Trust is not given, it's earned. It's easily lost. Sometimes on the product, brand or supplier.
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Oh, okay.... business then.
Quote:
Originally Posted by Paul Markham
5. Porn consumption is, by it's nature, for a short time. It takes a man 10-20 minutes to jerk off. If you get him horny, he will jerk off and leave the product. If you don't you've failed. Few porn consumers sit and watch an entire porn movie. They return to where they left off.
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Do they like write it down and keep track of all the various porn they watch so they know to come back after the part that got hem off? hehehe...
Quote:
Originally Posted by Paul Markham
6. Reducing the need to buy, is going to lead to less sales. Few will buy a crate of biscuits if the store is giving away packets for free.
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Or we could say, free creates more attraction, thus more people overall, thus more people to sell overall, thus more sales overall.
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Originally Posted by Paul Markham
7. Buying a product takes more effort, thought and cost than getting it for free.
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Brilliant.
Quote:
Originally Posted by Paul Markham
8. Changing the packaging, method of display or anything else won't hide the fact that these biscuits aren't good enough
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Surfers do not agree with you.
Quote:
Originally Posted by Paul Markham
9. Throwing more and more customers at a poor product, won't hide the fact eventually that the product isn't worth buying to many consumers. If the method of throwing customers at the product is to give it away. Then it starts to defeat the whole object of marketing.
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That's called freemium marketing and it makes billions and billions and billions in net profit yearly.