Quote:
Originally Posted by TheDoc
oh hell no you did not just say that...
Hahahahaha....
Split testing is the #1, without question #1 way to make more money, sales, etc. It has ZERO to do with crap, and 100% with making it BETTER.
IT IS IMPOSSIBLE to make it perfect the first time around, 1000000% impossible! EVERY single marketing firm, sales, etc in the WORLD does split testing, even after it's perfect, they make better!
You can't find a major company online that doesn't split test. Amazon, ebay, google, and even my little piss company split tests.
And if you're not split testing, you are without question losing money, that is 100% for sure.
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Assuming you improve the site.
What do you split test it with?
Traffic.
Traffic that might of signed up on a better tour, the one before. So split testing might be losing you money. New designs by decent designers. Maybe ones who can't design for porn. Some split testing is fine, continually doing it and spending money on it isn't. Spend money and time on the product. Not the package. If you want to make real money.
Split testing the color of a button, the banner at the top, won't hide the fact that the content is crap.
Split testing using poor designers is pointless, when I see guys spending decent money on designers I might think split testing is a good idea.
Comparing this Ma & Pa operation to proper business is a joke.
The number one way to make sales is to have a good product, #2 treat customers with respect, #3 talk to customers, #4 don't rip them off. Split testing is way down the list.
In a business as competitive and with customers so well supplied with free content, making a great company is going to be hard. Wasting time and money on split testing a site won't make much of a difference. It might turn 1-1,000 to 1-990. but that's a gamble.
There are far better ways to make money selling online porn.
But I guess changing the colour of the join button or redirecting people to a join page all the time, is a cheap way to look like you're doing something. Like adjusting the mirror on a car that's got a blown engine gasket.