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Nathan · 05-22-2011, 08:36 AM

Paul, split testing is just one of many different things to do to optimize performance.

Not only is it important to 100% understand what the surfer wants, it's also important to understand that this changes over time. So re-testing is important.

It's also important to 100% revamp every so often, people like change, especially if you have a lot of traffic and thus returning visitors. We redesign our sites and members areas every year or so. Complete redesign. Brand integrity remains but the rest changes.

Again, this is just one team out of the whole company that does this work. All the other things to make more money you do too... of course.

05-22-2011, 08:36 AM
Nathan Confirmed User Industry Role: Join Date: Jul 2003 Posts: 3,108	Paul, split testing is just one of many different things to do to optimize performance. Not only is it important to 100% understand what the surfer wants, it's also important to understand that this changes over time. So re-testing is important. It's also important to 100% revamp every so often, people like change, especially if you have a lot of traffic and thus returning visitors. We redesign our sites and members areas every year or so. Complete redesign. Brand integrity remains but the rest changes. Again, this is just one team out of the whole company that does this work. All the other things to make more money you do too... of course. __________________ "Think about it a little more and you'll agree with me, because you're smart and I'm right." - Charlie Munger