Quote:
Originally Posted by Paul Markham
Can you explain why it's good to keep testing a design of a site please?]
|
Sure.
Because you have never, ever made the perfect site. This is why companies test stuff. To MAKE THE SITE BETTER. It's really simple.
Quote:
Originally Posted by Paul Markham
Are you assuming every test will result in increased sales?
|
No, where did I say that? The whole point of testing, and it's so sweet you don't understand this, is that you remove the weaker aspects of your site. You learn what is working and do more of that, and you also learn what isn't working. A 5 year old could understand it.
Quote:
Originally Posted by Paul Markham
To me continually testing a tour or site is groping around in the dark.
|
Yes, but are wrong and you don't understand the internet. Mainstream companies have WHOLE TEAMS devoted to split testing things. ALL DAY LONG. That's all they do. Test things. In order to work out, by proof, what is 'good'.
As opposed to you stating your incorrect opinion as fact with no citations or evidence. Testing allows you to PROVE doing x got more clicks and doing y got less.
It's what offline marketeers dreampt of being able to do cost effectively. Before the internet, companies would split test PHYSICALLY! Imagine the cost and effort of doing x different versions of a bit of DM and having to wait months for the response. Nowadays you can put up two versions for as good as free, test for free and have results in hours. Shame all this is beyond you.
Quote:
Originally Posted by Paul Markham
Changing the content on the tour is good, but not continually changing the it.
|
You are wrong.
Hope that helps you understand what testing is.
I can go into more if you are still struggling. Let me know.
x